8 golden rules for creating an engaging and unique personal brand.
Have a clear focus.
Decide your key message and stick to it. Keep your message focused on your target audience. This way you can create content around your personal brand and others can easily find you and define you. Carve a niche, and then carve a niche within your niche. The best personal brands are very-very specific.
This way your audience can connect with you in a personal level and It will become easier for you to manage your personal brand daily.
Being consistent is very important for building your presence in any social media platform. People can easily recognize you if you consistently create content around your niche. And for being consistent you have to create content regularly and, in this process, you will learn a lot.
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